Marketing & Pharma – Have you heard? Pharma Podcasting is growing in Branded Shows, Sponsorships, Advertising and More

Now more than ever, healthcare brands are feeling the benefits of innovative ways to reach their key audiences with podcasts. In this new article, Melanie Lysaght, Director, Innovation, shares some of the “why”, behind this. Melanie also shares that data & analytics are behind those strategic choices. Read the full article here.