MediaCat – How Should Brands Handle Misinformation?

Dealing with misinformation online is a hot topic for brands; in this new MediaCat feature, they query experts across the globe on how to stay safe. CMI’s Egbavwe Pela, Group SVP, Engagement Strategy, shares expertise with a healthcare marketing lens that is good advice for all brands, including: “… it’s imperative that brands remove the old information from all media channels and replace it with the current approved details.” See the full article here.