MediaPost – PSA: Doctors Should Make Gun Safety A Medical Issue

In a new partnership with the American Medical Association (AMA), the Ad Council has launched a new phase of its “Agree to Agree” gun safety campaign aimed directly at doctors and other healthcare professionals. This initiative aims to normalize these critical conversations, reduce firearm-related injuries and deaths, and empower clinicians with resources like campaign videos, fact sheets, and conversation guides. CMI Media Group provided communications and media support to amplify the campaign’s reach among HCPs. Read the full blog from MediaPost for additional information here.