MM+M – Amazon’s Health Ecosystem Is Growing. Here’s Why Pharma Needs To Catch Up

Amazon is a game-changer in health today, as this new MM+M byline by Jacob Harrison, VP, Point of Purchase shares. Amazon’s rapidly expanding health ecosystem, encompassing Pharmacy, One Medical, and advanced tech like AI and drone delivery, is fundamentally reshaping patient engagement and product access, making it imperative for pharma brands to pivot from traditional HCP-focused strategies to leverage Amazon’s vast reach and consumer data for real-time, high-intent audience targeting. Healthcare brands should view Amazon not just as a retailer, but as a critical, evolving health platform, and proactively engage to secure future market share and connect with patients where they are actively seeking solutions. Read the full byline here.