MM+M – Navigating the Future of Healthcare Media: Innovation, Integration and the Human Touch

Live from Cannes, MM+M interviewed Justin Freid, Chief Media & Innovation Officer about the evolving landscape of healthcare media, stressing the importance of omnichannel strategies to connect with both patients and healthcare professionals. In the conversation, Freid highlights the transformative impact of AI in media planning, advocating for tailored technological solutions to address the specific challenges of the healthcare sector. Ultimately, the discussion emphasizes how technology can enhance media planning while preserving the vital role of human expertise. Listen to the exciting discussion here.