MM+M – Pharma is Moving Toward a Future of DTC Platforms. Here’s What Marketers Should Pay Attention To

Pharma’s undeniable shift to DTC platforms signals a critical evolution for marketers, demanding a move beyond traditional advertising to fostering authentic patient relationships. As Sargi Mann, EVP of Strategy pointed out in this new MM+M article, these platforms are “some of the greatest real estate” for providing rich content and fostering genuine connection, serving as a continuous care hub rather than just an episodic campaign. Success hinges on crafting seamless, transparent patient experiences, leveraging both brand and above-brand strategies, and optimizing for engaging content that drives patients to these new digital destinations, ultimately building trust and becoming a vital resource in their healthcare journey. Read the full article here.