MM+M – The Strategies for Success Podcast | CMI Media Group and Compas: Navigating the Future of Patient-Centric Innovation in a Global Landscape

A new MM+M podcast episode titled Navigating the Future of Patient-Centric Innovation in a Global Landscape features CMI Media Group’s Justin Freid, Chief Media & Innovation Officer and Melissa Giordano, Chief Client Officer. In this discussion, Justin and Melissa explore the healthcare industry’s need for patient-centricity, positioning CMI Media Group’s capabilities to emphasize consumer-driven strategies and global reach. The conversation also explores industry trends, emerging opportunities, and the forces shaping the future of media and marketing in healthcare, including the evolving consumer, the use of AI, and the shift away from linear TV in pharmaceutical advertising. Listen here or on your podcast app of choice.