PharmaLive – From Casual Browsing to Critical Choices: Brands’ Imperative in the Social Decision Revolution

A new byline for PharmaLive by Julie Hurvitz Aliaga, “From Casual Browsing to Critical Choices,” highlights the critical shift in consumer decision-making, where social media has become a primary source for even high-stakes choices, including healthcare. As Tara Sparks of Novo Nordisk emphasizes, social media’s near-universal adoption across demographics means brands must engage authentically, listen intently to conversations, and leverage their expertise to provide valuable, transparent information. For healthcare marketers, adapting to this “social decision revolution” by embracing diverse storytelling and understanding the AI nexus is no longer optional, but a strategic imperative for building trust and influence. Read the full byline here.