PharmaLive – Human + Machine Care: The Foundational Role of Data and Technology in Hyper-Personalized Health

A new byline for PharmaLive by our CTO Oleg Korenfeld shares how the recent ‘Human + Machine Care’ panel at CMI Media Group’s Agility event highlighted the critical role of data and technology, particularly AI, in shaping hyper-personalized health. Experts including Oleg, Chadi Nabhan, M.D., of Ryght AI; Erin O’Hearn, Anchor/Reporter and Health Advocate; Nadia Khatri of Bristol Myers Squibb; and Joe Habboushe, M.D., of MDCalc emphasized AI’s power in enhancing information access, health literacy, and clinical decision-making, while underscoring the paramount importance of data privacy, ethical implementation, and human oversight. For healthcare marketers, this means a shift towards leveraging AI for ‘variable content’ and ‘gen AI for content or for media’ to foster genuine patient and HCP conversations, ultimately improving outcomes and delivering a more empathetic care experience. Read the full byline here.