PharmaLive – Uncovering What’s POSSIBLE For Health

In a new PharmaLive article, “Uncovering what’s POSSIBLE for health”, Amanda Preto, VP, Marketing, highlights five key trends reshaping modern marketing, particularly relevant for the healthcare industry, following our report off the heels of our POSSIBLE attendance in late April. The key trends included: The integration of AI to augment human creativity and automate tasks, the critical shift towards authentic customer-centricity and personalization, the convergence of media, content, and commerce for a unified marketing ecosystem, the growing imperative for data-driven decision-making and measurement, and the necessity for brands to take bold, calculated risks to remain relevant in a volatile landscape. Read the full article here.