Pharmiweb – AI and Global Planning: Key Takeaways from NEXT Pharma 2025

AI is a critical component of marketing across the globe, as shared in this new byline for Pharmiweb by Sophie Trinder, Supervisor, Global Engagement Strategy. With inspiration from the NEXT Pharma 2025 Summit in Croatia, Sophie shares how we use AI in the campaign life cycle to make better connections with key audiences – and the importance of balancing the technology with human strategy. Read the full byline here.