PharmiWeb – The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver

Julie Hurvitz Aliaga, EVP, Innovation, Content and Partnerships, shares her insights from the recent “Agility: Hype to Hope to Health” event which brought the reality of caregiving into sharp focus. Julie shares practical advice for healthcare marketers around the value of innovation, content and partnerships when speaking to both patients and their caregivers. Read the full article here.