PharmiWeb – Why Pharmaceutical Brands Must Act On Digital Trends Now

The ASCO Conference has a global impact; a new PharmiWeb byline by Calum Griffin, Senior Global Engagement Planner inspired by the conference shares that the pharma marketing landscape has radically shifted, with HCPs embracing digital platforms like TikTok and AI. Brands must now diversify content strategies beyond traditional channels, leverage HCP influencers for authentic messaging, and orchestrate sophisticated multi-phase congress engagement. Integrating AI into marketing efforts is crucial for personalized experiences. Adaptability and quick action are key to thriving in this new, digitally-driven era. Read the full byline here.