Point of Care Marketing Association – Pharmacies Are an Emerging Access Point for Patient Care: Explore Their Evolving Role

A new article from the Point of Care Marketing Association is a must-read, highlighting how pharmacies are rapidly evolving from simple prescription pick-up spots to crucial healthcare access points. They’re becoming essential for personalized care, preventive screenings, and patient education, filling gaps as traditional providers get stretched thin. This shift creates massive opportunities for POC media, offering a unique blend of accessibility, frequency, and patient trust. As Jennette Rowan, Supervisor, Point of Purchase points out, “The majority of patients are still picking up their prescriptions in person, and most are loyal to one pharmacy. We are also seeing an increase in consumer interest in receiving healthcare at the pharmacy, with many patients open to receiving primary care from their pharmacist.” This means pharmacies are a prime environment for engaging patients and driving better health outcomes. Read the full article here.