PulsePoint – CMI Media Group Engages HCPs with PulsePoint’s Endemic Research SmartList

A leading type 2 diabetes brand was working with CMI Media Group to strengthen its HCP engagement on social media. To refine their audience and target high-intent HCPs, they used one of PulsePoint’s newest capabilities: Endemic Research SmartList. This solution allowed them to pinpoint and retarget HCPs who had recently engaged with condition-relevant content across trusted endemic sources within a customizable 1- to 60-day window.

Using PulsePoint’s Endemic Research SmartList technology, CMI Media Group was able to enhance their base campaign, increasing CTR by 5% and decreasing CPC by 8% for their client. Read the full case study to learn more.