solli – AAA in Pharma Media: The Real Scores That Matter

Healthcare marketers are increasingly recognizing Access, Affordability, and Adherence (the “three A’s”) as the core metrics for true impact in pharma marketing. To achieve this, as Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group, highlights in this new Solli article, we must embrace the whole patient journey through orchestrated omnichannel planning, embedding these critical outcomes into every stage of our media strategies. This shift ensures our campaigns move beyond mere communication to genuinely help patients reach, afford, and stay on their necessary treatments, ultimately driving better patient care and sustained value. Read the full article here.