solli – Taking Down The Wall in Retail Media

Retailers have always kept data close to vest, which gave them an advantage when it came to outsiders having to invest in their media offerings. But as we see from this new solli article authored by Jacob Harrison, VP, Point of Purchase, this is changing. Retailers are realizing partnerships are more fruitful and drive greater growth for both parties by mutual exchange of that data. Learn more about this landscape and what pharma marketers can expect – read the full article here.