solli – Webinar 3: Tech-Enabled Transformation – POC Media in the Digital Era

A new webinar from solli, sponsored by Doceree, explored how AI, real-time EHR data, and telemedicine are transforming Point-of-Care (POC) media. Experts including CMI Media Group SVP, Engagement Strategy Ari Wexler discussed leveraging data for personalized engagement, the shift from segmentation to individual targeting, and the ethical considerations of data use. Telehealth’s expansion redefines POC, enabling marketers to reach HCPs and patients effectively across physical and digital touchpoints. Check out the episode here.