solli x Doceree – Global Programmatic Roundtable Series

This new report from the Solli x Doceree Global Programmatic Roundtable Series tackles the future of programmatic advertising in pharma. It’s clear the industry is ready to shed outdated perceptions and embrace programmatic as a powerful force for good. The key takeaway? By fostering cross-departmental education and integrating compliance early, we can unlock programmatic’s full potential. As Matt Durham, VP, Global Engagement Strategy frames it, the focus is on strategically integrating programmatic to “double down on our key HCP audiences for a brand.” This isn’t just about efficiency; it’s about elevating engagement, achieving precision, and delivering unparalleled impact within a holistic omnichannel strategy. The momentum is building, and the future of pharma marketing is looking bright. Download the full report here.