MM+M – Surveyed via Text, HCPs Say They Want More Interactions With Pharma 

HCPs want more interactions with pharma – in our latest report, CMI Media Group and Impiricus surveyed HCPs about how they prefer to get information from healthcare brands. We explore the resources that pharma provides to HCPs, and what HCPs feel is most valuable. Plus, the report includes analysis from our experts as well as the brand/client and physician side. As MM+M reports, HCPs are looking to pharma brands to share trusted content about clinical trials, patient education and more. Read the full MM+M article here.