Things medical marketers love about ‘The Pitt’

Just when you think no more superlatives can be found for The Pitt, medical marketers come up with some more. 

It’s no surprise the show has proven to be a runaway hit with the medical marketing community, as well as with HCPs. While the frontline emergency department workers of The Pitt are on a much different part of the healthcare spectrum than marketers, they all share a common goal: getting people healthy, and keeping them that way.

Julie Hurvitz Aliaga, EVP, innovation, content and partnerships, CMI Media Group was recently quoted in this MM+M roundup.

A treasure trove of insights for marketers: “The Pitt has undeniably proven that television built on smarts, wit and genuinely compelling storytelling is not just alive, but thriving. And let me tell you, this show is a goldmine of insights. Like the tension between humanity and technology.”