Why CMI is Bringing Hyper-Targeted DTC Advertising to Women’s Health

It can be terrifying to be ill and not understand why, but all too often people are confused by symptoms and searching for answers. MM+M shares how CMI Media Group utilized a partnership with Ubie to empower consumers with an AI-powered symptom checker that helps them on the journey to health. CMI utilized this tactic for in women’s health and hematology/oncology and there is even more potential. Read more in the article here and our press release here.