Women’s Healthcare Habits

Women’s health is top of mind as we enter 2026, with marketers prioritizing engaging women as healthcare decision makers, as a new EMARKETER report shares. EMARKETER analyst Beth Bulik interviewed CMI EVP Julie Hurvitz Aliaga, and cited Media Vitals research for this report. Some important key points: women are healthcare consumers and influencers for those around them, they are choosing trusted voices for health information and shifting behavior and needs among generations are changing the healthcare story. Read the report here.