Consider your business needle moved.
Every non-personal promotion plan (NPP) we customize starts with our ability to Evolve™- that is, to use our proprietary audience-driven technology to better reach audiences within the health constellation. We use Evolve™ to generate optimal media plans based on omnichannel strategy with high reach along all possible touchpoints in an individual’s journey. That’s how we drive those most likely to prescribe to action.
Consider your strategy strengthened.
For brands looking to engage one-to-one with patients and healthcare professionals, we have the ability to Empower™. Our CMI Media Group-developed planning tool is the industry’s first conclusive, people-based data and technology platform. It gives us the ability to centralize and integrate consumer and prescriber data so that we can deliver the most effective media strategies-at scale-with clarity and intention.