AI identifies adoption patterns; new segmentation maximizes impact of spend

Challenge:

Optimize media spend by efficiently targeting audience

Our Solve:

• Analyze at the account levels to differentiate purchaser vs low/non purchasers
• Identify and segment adopting/buying accounts and non-purchasing through machine learning

Result:

• Machine learning models analyzed product adoption based on HCP attributes (ex:market potential, sales force, demographics)
• +26% increase in spend to market writers from Loyalists and Dabblers
• +20% increase in HCP Non-Writers; more likely to adopt when reached