Vice President, Digital Marketing Analytics

bottom curve

Business Insights · Cherry Hill, NJ · King of Prussia, PA · New York, NY · Parsippany, NJ · Philadelphia, PA


The Vice President, Digital Marketing Analytics is responsible for the strategic oversight of all the Business Insights deliverables, client management, and assisting to grow new business. The Vice President will work cross-functionally and cross-organizationally to ensure our clients receive a seamless, best-in-class deliverable, and they value the insights and analytics services. They work to develop and grow new client deliverables, explore new technologies / methodologies and bring insights to our clients. The Vice President will also be responsible for the creation, maintenance and enforcement of department SOPs/protocols directly relating to departmental objectives. They will supervise some departmental staff and be accountable for achieving staff billable goals.

• Oversee the strategic business alignment of measurement/analysis plans on behalf of clients
• Responsible for strategic oversight of regular campaign performance analysis and optimization recommendations for all assigned accounts
• Serve as the point of escalation for the majority of internal requests from the media and brand teams when necessary
• Participate in the exploration and understanding of new measurement and analysis methodologies
• Participate in new business development activities
• Lead and help grow new capabilities from an analytics / measurement perspective
• Assist in the modeling and management of new service deliverables and SOPs
• Oversee the delivery of client deliverables and ensure that they are easily understood by clients
• Build and Maintain Vendor Relationships
• Develop and foster client relationships, especially within client’s analytic departments
• Responsible for developing, leading, and achieving departmental objectives
• Attend and participate in key industry events
• Create and enforce SOP on capture of necessary data from both client and suppliers for objectives and KPI’s
• Ensure effective communication across an interdisciplinary team (Planning, Buying, Supplier Partners, Agency, etc) occurs and work with teams to resolve issues
• In association with Associate Director / Manager, mentor team on building and maintaining measurement plans based on strategic imperatives, communications objectives and media strategies
• Provide data/research support to client/planning teams
• Maintaining general knowledge of campaign performance across clients
• Work closely with the Manager / Director to generate reporting and analysis of trends and insights for internal and external dissemination
• Work independently with guidance from remote Senior Management regarding overall goals and objectives
• Assist in ensuring products created align to standards
• Responsible for Corporate POVs (Privacy and Measurement, eg)

• Bachelor’s degree in marketing, statistics, mathematics, economics, psychology or other relevant graduate degree
• 10+ years of related online marketing, web analytics/, research experience
• 7+ years experience managing / building a team
• Experience and / or education in Pharma a plus.
• Experience managing and coordinating multiple projects across internal teams
• Proven leadership ability, and strong client relationship skills
• Extensive experience with Microsoft Office (Excel and PowerPoint high efficiency)
• Knowledge of: SQL and other database technologies, Google Analytics, Adobe Omniture, WebTrends, Microsoft Office.
• Direct experience with online direct marketing or online media performance analysis.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI, a plus


CMI/Compas was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all”. We believe in “all for good.”

CMI Media LLC and Compas, Inc., are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

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