The PM360 Innovation honors have been announced, and CMI/Compas has once again been recognized – this year for ByTarget. PM360 writes, “It’s the pharma marketer’s holy grail: People-based targeting that integrates consumer and HCP audiences. CMI/Compas’ ByTarget offering does just that, and it is revolutionizing pharma campaigns.”
Check out the full article on CMI/Compas’ most recent win here.