CreativeBrief – Not All Heroes Wear Capes: Addressing the Gender Health Gap

Across the globe, a gender gap in healthcare affects women negatively. A new article in CreativeBrief by Eimear Allen, Senior Global Engagement Planner, explores the impact related to menopause, which plays a major role in health for all women and all disease states, but is often overlooked and misunderstood. Pharma marketers can be the heroes here in helping HCPs and patients.