Ad Age – Why Sports Are The Next Big Win For Pharmaceutical Marketing

Why is everyone in pharma marketing buzzing about sports? As CMI’s Mark Pappas, Kelly Erwine Morrison and Melanie Lysaght share in a new article for Ad Age, it’s an underutilized but highly effective approach to creatively engage your top audiences. Read more in the article, and then get started on your own sports marketing campaigns by getting in touch with the CMI team today.