AdExchanger – CTV Is Not Immune to Ad Fraud – and the Industry Needs to Tighten Its Standards

CTV is an important medium – and it’s important to go in eyes wide open. As with all other media, fraud is a possibility. In this new AdExchanger article, our CTO Oleg Korenfeld explained that “we can take what we learned from the transition from desktop to mobile and apply that to the [shift from] mobile to CTV.”