AdExchanger – Prog IO Las Vegas: Ad Agencies Say AI Could Be A Boon – Or An Atomic Bomb

AI has immense potential – but will its benefits to society be realized, or will it be misused? “If nuclear power wasn’t used to create a bomb out of the gate, we wouldn’t have an energy crisis,” our CTO Oleg Korenfeld analogized at the Programmatic I/O conference, as reported by AdExchanger. While AI also has the potential for both good and evil, we have been using the technology for many years and are optimistic. “AI is just the natural next step in our job as media agencies to invest our clients’ dollars as effectively and efficiently as possible,” Oleg later noted. Read more in AdExchanger at this link.