Advertising Week – From Luxury to B2B and Everything In Between: How Brands Across All Categories are Using Addressable TV

In this roundtable report from Advertising Week New York, Cliff Covey, SVP, Digital Activation, joins industry experts from a range of backgrounds to explore topics ranging from how best to use data to the increasing importance of personalized creative, to lessons learned from marketers targeting doctors in their practices and agencies identifying niche audiences. The insights are wide and varied but applicable to any marketer aiming to improve how they use addressable tv and their overall media plan. Request the report here.