KERV – CMI Media Group Taps KERV Interactive Technology to Launch ‘Video Attention’ Metrics for Pharmaceutical Advertising

KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group, the global healthcare media strategy agency and part of WPP, today announced a groundbreaking new video attention partnership. CMI’s portfolio of major pharmaceutical clients can now access KERV’s market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV’s proprietary Active Attention Index scoring and metrics to drive enhanced engagement and optimize towards deterministic attention-based performance for their video advertising campaigns.

Read the full press release here.