Digiday – Lacking Financial Incentives, Sustainability Remains a Hope, Not a Promise, in Digital Advertising Next Year

There’s no doubt sustainability is important – it’s literally the health of our planet – but it’s been slow going in advertising to introduce more climate friendly options, reports Digiday. The article quotes Kristofer Doerfler, Director, Innovation and Regenerative Media Lead, who notes that knowing the level of carbon emissions created by campaigns is a focus for us although campaigns across the industry aren’t yet (emphasis on not yet!) based on that data. Watch this space for more on this important evolving topic.