Digiday – Media Buying Briefing: Another Report Calls for Changes to the Grueling Pitch Process

Digiday’s Programmatic Marketing Summit touches on the most critical topics in marketing today, so it was no surprise when they asked our SVP of Programmatic Greg Dreifus to sit on a panel about building a strong team. Recruiting and retention is critical, and we’ve prioritized being a best workplace for decades. From Digiday’s reporting: “CMI Media Group adopted feedback from employees to create a flexible workweek in which employees could take summer Fridays year-long, with an eye toward retaining employees.” “It’s listening to them and making sure they are heard and their opinion matters,” Greg Dreifus, SVP of Programmatic at CMI Media Group, said on May 22 in Palm Springs, California. “Otherwise, leadership has tried to keep employees engaged by encouraging getting together as a team whenever possible, creating on-demand, recorded video sessions for onboarding employees and allowing employees to travel and network.”