Digiday – Why Media Buyers Are Asking More Questions About the Sustainability Impact of Their Ad Campaigns

Sustainability is becoming an important metric in advertising, and it’s on media buyers’ minds. As this new Digiday article shares, agencies are working through future plans on how to ensure campaigns have as little carbon footprint as possible. As our Director, Innovation Kristopher Doerfler told Digiday, “we don’t want the perfect to be the enemy of the good” – there aren’t standard metrics yet, so the focus is more on positive progress. But as an industry, we’re heading in the right direction. Read the full article here.