Digiday – Why Podcast Ad Buyers Are Hesitant to Spend Through Demand-Side Platforms

Podcast ads and DSPs are not exactly peanut butter and jelly. But why the hesitancy among media buyers? In this new Digiday article, SVP Innovation Mark Pappas notes that with podcasts it can be hard to use programmatic for “preferred placements” when your brand has a smaller budget. It’s a new but quickly evolving space.