Digiday – Why Retail Media’s Growth Spurt Could Be Stunted By Unaddressed Data and Competition Challenges

Retail growth is good, but it also brings complications. This new Digiday article addresses several areas we should be paying attention to, including platform competition and fragmentation, measurement and privacy. All of this impacts how marketers engage with audiences. Jacob Harrison, Director, Ecommerce Investment Strategy, shares why and how this impacts targeting, as well as what to do about it. Read the very insightful article here.