Digiday – With ‘Charlie,’ Pfizer is Building a New Generative AI Platform for Pharma Marketing

AI is being used in impressive and creative ways in pharma – this new Digiday article focuses specifically on the super-buzzy generative AI, and shares a recent example of its use in our industry. Our Chief Media & Innovation Officer Justin Freid is featured in the article, sharing details on the promise that genAI holds for pharma.