Digital Pharma Innovation Week panel -“Navigating AI and Human Touch”

Our industry is not only looking into the future of how AI will impact healthcare marketing, but also plays a critical role in shaping that future. It’s a big responsibility that will impact us all. This panel discussion was moderated by Carly Kuper and featuring CMI Media Group President & CEO Dr. Susan Dorfman, Genentech’s Oz Demur, Ferring’s Tarak Shah, and WPP Health’s CTO Lee Powell. As a group, the panelists agreed that the end goal is a world where AI supports continued efficiency but that human participation is and will continue to be critical. And with an uncertain future when it comes to AI, responsibility lies with all of us to steer it toward responsible and impactful use of AI. View the panel at this link.