Endpoints News – ChatGPT and Generative AI Land in Pharma Marketing With Sense of Awe — and Plenty of Caution

There are a number of ways we will see ChatGPT and other AI innovations in our industry. In this new Endpoints News article, Mark Pappas, SVP, Innovation, and Franco Maffei, VP, SEO, share a few examples – a doctor who uses ChatGPT to make his workday easier, transcribing meetings and pulling out the salient points to make all of our workdays easier, and tons of potential in the world of SEO. This is a very hot topic, so stay tuned as we continue to share how this will be relevant to your business.