Endpoints News – Granfluencers and Boomfluencers: Is the Hipster Oldster Social Media Trend Moving to Pharma?

Trend alert! Granfluencers and boomfluencers– social influencers of a certain age – are on the rise. And they’re filling a gap for age 65+ social media users who are looking for peers. (Not only that, but they’re influential to many age groups.) In this new Endpoints article, experts including Lindsey Gidjunis, Director, Paid Social, and Dr. Katelyn Alderfer, Supervisor, Social Intelligence, weigh in on why this is an important trend for pharma to be paying attention to. “It’s a way for people to share their experiences as well as educate others about what’s going on,” notes Katelyn. See the full article here.