Endpoints News – Lab Coats and Microscopes in Marketing: Does Science Still Sell in Pharma Advertising?

How important is science-related imagery in healthcare marketing today? Is a white coat still required for every ad? Not necessarily. In this article, Endpoints asks marketing experts to weigh in, including Egbavwe Pela, SVP, Group Media Lead, and Khari Motayne, VP, Media, who share that the value of right message, right time, continues to hold true – and that is important right down to the individual: “Marketers should take a look at the fact that your audience is not a monolith just because they have or share a singular trait,” says Khari. Read the full article here.