Endpoints News – Move Over KOLs, There’s a New Influencer in Town. Meet the Digital Opinion Leaders Taking Over Online

The world of physician influencers is not just growing but also evolving. As this new article points out, HCPs are increasingly using social media as their digital podium. Liz McShea, Director, Paid Social and Alexandra Gilson, VP, Paid Social identified this trend to Endpoints News, and Liz notes in the article that this group can have a lot of value as a trustworthy resource that may be more influential to consumers than hearing from a celebrity or brand.