Endpoints News – Pharmas Change Up Logos in June to Signal LGTBQ+ Solidarity, but Experts Call for Push Beyond ‘Rainbow Washing’

Pride month has ended, and in this new Endpoints article, marketing experts including Craig Beyerle, Associate Director, Paid Social, and co-lead of PLUS+, a CMI Media Group and Compas ERG, discuss what happens at the end of the rainbow – how healthcare companies can continue to engage with and support LGBTQ+ audiences. If you’d like to know more about this topic, our Inclusive Media Center of Excellence can help. Reach out today!