Endpoints News – Speaking of the Future: Amazon Alexa and the Voice-Enabled App Market for Pharma and Healthcare

Healthcare companies are increasingly tapping smart speakers like Alexa and Google Assistant as a way to connect with consumers. Several pharma companies have worked with Amazon to create Alexa skills focusing on health, and hospitals have begun putting smart speakers in patient rooms. As Mark Pappas, SVP, Innovation, told Endpoints News, there’s a lot to love about smart speakers, including the ease of use that makes it a great tactic for older demographics. But he also underscored the importance of having a strong strategy behind your campaign so it brings value to your audience. See the full article here.