Endpoints News – Super Bowl Beyond the Big Brands: Biopharmas Get Creative Around ‘the Game’

In advance of this Sunday’s Super Bowl, Endpoints News spoke with Brian Ericson, Director, Video Investment about marketing strategy around the big game. He shared that the Super Bowl has appeal as one of the last places in our fragmented landscape to reach a wide audience. Although the cost is high, he shared, “driving that halo around it so that you can be part of the conversation can be valuable too.” As always, it’s all about the strategy that’s right for your brand. See the article here.