Endpoints News – With the CDC Under Fire for Mixed Messages Again, Can New Communication Strategies Help Recoup Public Trust?

Arguably the biggest challenge in healthcare communications today has been the CDC’s cross to bear – keeping the public informed during the pandemic. Endpoints News asked marketing experts to weigh in on how they’ve been doing and what they should be doing differently, including Paul Traeger, SVP, Communications Planning who “suggested applying the kind of rigorous media planning process [CMI Media Group uses] to CDC communications, starting with a look at culture, competition, audience and brand. It’s a challenge, he agreed, but not impossible as borne out by other successful crisis communications endings.” See the article, including Paul’s commentary, at this link.