FiercePharma – CMI Media Group Launches New Practice to Help Pharma Reach Out to Diverse Audiences

Fierce Pharma spoke with Justin Freid, Chief Media & Innovation Officer, about the launch of our new Inclusive Media Center of Excellence.

“We’re trying to truly understand who the audience is, not just their ailments or their disease and how it affects their daily life, but how they are as a whole person,” said Freid. “As we started to look through that lens we found a lot of different opportunities to communicate better, to communicate differently or even to communicate to certain audiences that we may have been ignoring, or not prioritizing.” 

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