Fierce Biotech – From Opportunity to Action: How AI is Transforming Healthcare

“AI will evolve and enhance marketing through greater efficiency, agility, and personalization,” said CMI Media Group’s EVP of Media & Communications Planning, Sandy Weag. “When we think about that in the context of healthcare, it is even more meaningful because through it we have the potential to improve the experience of patients and drive better patient outcomes.” Sandy’s poignant comment comes from a day of exploration of AI in the healthcare space in a recent session hosted by WPP and FiercePharma. In a new article summarizing the highlights of the event, industry leaders including Sandy reflect on how to leverage AI innovation for healthcare marketing. Read the article here.